Project
Create a visual identity system for a non-profit organization dedicated to reducing food insecurity.
Outcome
Formulated and produced the visual identity system, social media assets, environmental, advertising, and packaging designs.
Primary Logo
Icon-Only
Long-Form
Team Apparel
Cultivating a cohesive identity that defines and unifies Common Table’s volunteer teams as they serve across food banks, meal preparation, and other community efforts.
Advertising
Utilizing environmental and media platforms to amplify Common Table’s voice, raise awareness, and inspire change within the community.
Website
Farmer’s Market
A community-focused weekly farmer’s market promoting whole foods and nutrition through fresh produce, resources, and partnerships, with rotating locations to expand access to underserved communities.
Donate
At the farmer’s market, attendees can make an impact by donating or purchasing items that support community fundraising initiatives.
“Food packaging” card registers let attendees donate extra with a tap.
Donations fund pre-cooked meals made from fresh produce. Additional produce donations provide additional resources to create more meals.
Made with environmentally friendly compostable packaging.
Meals come with a free recipe for donors and meal receivers.
Purchase a tote bag to carry fresh produce and support the community.
Complement the tote bag with illustrative food pins.
Free stickers for attendees to remember their visits.
Apparel for purchase.