Project
Create a brand for a cafe catered towards influencers with a new interactive tactic: gachas.
Outcome
Featuring four characters, Nokcha highlights cuteness and fun with a playful logo and light color scheme.
“nok-cha”–matcha in Korean
Cafe Collateral
Includes a café cup, cup sleeve, stickers, takeout bag, and a matcha kit featuring a packet, whisk, and surprise gacha character.
Letterhead System
Uses four character silhouettes as the core visual element, applied consistently across the letter, envelope, and business card.
Front
Back
Research and Process
Key Words: gacha, matcha, green, bright, fun
I experimented with different versions of the logo in terms of layout and color.
After deciding the logo, I implemented it into variations of collateral, playing with the use of color and characters.
The characters demonstrate the gacha style by acting as silhouettes in the letterheads and design.