Project
Create a branding for a cafe catered towards influencers with a new interactive tactic: gachas.
Outcome
Featuring four characters, Nokcha highlights cuteness and fun with a playful logo and light color scheme.
“nok-cha”– matcha in Korean
Cafe Collateral
Includes letterhead system, kit (matcha, whisk, surprise gacha), takeout bag, cups, and stickers
Research and Process
Key Words: gacha, matcha, green, bright, fun
I experimented with different versions of the logo in terms of layout and color.
After deciding the logo, I implemented it into variations of collateral, playing with the use of color and characters.
The characters demonstrate the gacha style by acting as silhouettes in the letterheads and design.
Software
InDesign–Layout
Illustrator–Logo, Graphics
Photoshop– Mockups