Project
Develop a design identity system for a monthly community event held on the last Thursday of every month, bringing together creatives who share a love for typography.
Outcome
Type Thursday features presenters who share their typography work and offers an open space for critique and conversation. Incorporating this identity, I created a freeform organic design system.
Design System
For the July and August sessions, I ideated and designed a seasonal identity system centered on an organic wave. The fluidity represents the expressive nature of type, while staying consistent with Type Thursday’s existing typography and gradient branding. I selected a vibrant, warm color gradient to reflect both the energy of summer and the warmth of creative community.
Promotional
EventBrite (adjusted for square format)
Hero
Instagram Post
Instagram Story
Speaker Spotlight
Using the design system I established, I initiated a new social campaign: Speaker Spotlight Series. This series highlighted each month's speaker, allowing our audience to catch a preview of the featured presentations. In addition to serving as a promotional tool, the campaign was designed to recognize our speakers and integrate them into our community.
Formatted for Instagram Reels
Research and Process
Variations
After making my moodboard, I had a better understanding of the style I wanted. I began my design process with different layouts of type.
Further Work
Landing on the design we preferred, I made step-by-step changes to the design, ultimately landing on the last one that includes a summer wave and proper hierarchy. Thereafter, the design was formatted for different platforms.
